About Business analytics
Business analytics is the process of collecting, analyzing, and interpreting data to make informed business decisions. It combines statistical methods, technology, and business knowledge to uncover patterns, predict trends, and improve overall performance. With business analytics, organizations can gain deeper insights into customer behavior, market trends, and internal operations. This data-driven approach enables smarter planning, optimized strategies, and better risk management. Business analytics not only enhances decision-making but also helps companies stay competitive in today’s dynamic market. By turning raw data into actionable insights, it empowers businesses to grow efficiently, reduce costs, and deliver more value to customers.



